Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix. Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic […]
Author: ppcguru
TSMC is pushing back on some of the terms in the US Chips Act, calling them “unacceptable” and vowing to continue discussions. The US is trying to reinvigorate domestic semiconductor manufacturing, passing the Chips Act, which sets aside nearly $53 billion to help fund the establishment of factories and foundries. According to The Wall Street Journal, TSMC […]
Hikvision is under fire for allegedly aiding Beijing in conducting espionage, a claim the company is adamantly denying. Hikvision is a Chinese company that is extensively involved in creating and rolling out China’s domestic surveillance program. The company is also partially state-owned, with China Electronics Technology Group Corporation, another state-owned entity, being its biggest shareholder. […]
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the disbelief of many hardcore comic book fans: In a world where somebody bitten […]
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities. Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda […]
TikTok has not made any official announcements regarding the change, and it’s unclear whether the modification is permanent. A little over a year ago, TikTok allowed users to record/capture videos up to 10 minutes long. Now, users have noticed that option is gone. To be clear, users can still upload videos of up to 10 minutes […]
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this. PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and […]
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO. Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has […]
Elon Musk may have an ulterior motive for calling on AI companies to halt development, as Twitter bets big on AI. Musk has been a long-time critic of AI, calling it an existential threat to humanity. The executive was one of many that signed a recent open letter asking companies to pause large-scale AI experimentation until the […]
Tesla has announced the site of its next megafactory, tweeting that it will be in Shanghai. Tesla hit new records for both production and delivery in Q4 2022, coming in at 440,808 and 422,875 vehicles respectively. With China being the biggest EV market in the world, it’s not surprising that Tesla is intent on increasing its […]