After launching this design for the mobile search results last October, this is now officially live for desktop search. Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially […]
Author: ppcguru
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos. YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data […]
Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, […]
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options. YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find […]
Tech icon Marc Andreessen has weighed in on AI’s impact on the workplace, and he doesn’t believe it will lead to unemployment. Artificial intelligence is dominating the news, thanks to OpenAI, ChatGPT, and Microsoft’s incorporation of the tech into its Bing search engine. One of the leading concerns surrounding AI is that it will lead […]
Nvidia’s latest GeForce driver is the culprit in CPU spikes users have been experiencing after playing 3D games. Users began experiencing issues after the February 28th update that brought version 531.18 of the driver. In a company forum post, a member of Nvidia’s staff acknowledged the issue in the release notes: Higher CPU usage from NVIDIA […]
Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly for links. Don’t […]
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting. Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved […]
Browse the tool for inspiration or to compare against your own campaigns. TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through […]
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns. I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into […]