Looking for badges is one way shoppers can verify the validity of your store or listing. As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways […]
Author: ppcguru
Amazon delivered its quarterly report and it was bad news as the company turned in its first unprofitable year in almost a decade. Amazon reported net sales for 2022 of $514.0 billion, an increase of 9% year-over-year. The company’s AWS cloud business came in at $80.1 billion for the year, an increase of 29%. Despite […]
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers to pick up goods curbside. While […]
Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages Dashboard.” Formerly known as linked pages, connected pages is a way for Bing to allow you to tell them what pages you own under your social network. Once you verify these social profiles, Bing connects […]
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source. Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. […]
Snap is cutting back its cloud spending, reducing how much it pays both Google Cloud and AWS. Snap relies on both cloud providers to power its operations. Like many tech companies, however, Snap is looking to cut costs and operate more efficiently. According to Business Insider, CFO Derek Andersen said the company had identified its cloud […]
Here’s the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online. Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out […]
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more. Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a […]
Microsoft is working to improve SaaS security, shifting to “to a comprehensive SaaS security solution.” Software as a service is an increasingly important part of the remote and hybrid workplace, and is only growing in popularity. Unfortunately, properly securing SaaS applications can be a logistical nightmare. In fact, citing research from Better Cloud, Microsoft points […]
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. […]