Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that […]
Author: ppcguru
While’s Google’s Thanksgiving Day logo may have the best music, it’s not the only site to celebrate the holiday. Here’s a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing’s Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google’s Homepage and Video of Its Thanksgiving Day Song: [youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube] […]
Hot Google Ad outages in your area The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected […]
The new feature is available in the US only. Twitter announced the new feature in a long Tweet. Twitter Blue only. In the announcement, Twitter says, “while only Blue subscribers can post longer Tweets, anyone and everyone can read them. you can reply to, retweet, and quote Tweet a longer Tweet, no matter if you’re a […]
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows. TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now […]
SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on […]
Yahoo is preparing for a round of layoffs, with plans to eliminate 1,000 jobs now and up to 600 in the second half of 2023. First reported by Axios, Yahoo’s layoffs will impact roughly 20% of the company’s workforce. Unlike many of the tech industry’s recent layoffs, Yahoo CEO Jim Lanzone said the decision was not […]
“We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see customers going back. Once they’ve got the benefits from that efficiency in their business, the better customer […]
With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of Google is secure search, Yahoo yesterday defaulted all searches to be conducted over SSL, and Bing is currently […]
The fifth version of the Google product reviews update will be rolling out after the helpful content update. Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update. Google said they are launching another update “in the coming weeks […]