Some of the policies were launched last year but have been improved with additional features to increase efficacy. TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing […]
Author: ppcguru
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people. Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of using positive or negative bid modifiers […]
While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted […]
Japan and the Netherlands may be joining the US in its efforts to isolate the Chinese semiconductor industry over security concerns. The US has been working to restrict high-tech components from making their way to China. Some analysts believe the country’s semiconductor industry has “collapsed,” but Beijing is spending big to revitalize it. According to The Guardian, Japan and the […]
Also, Google will no longer support custom call to actions. Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google Business Profiles. Google’s message. Google posted […]
Bing Ads announced today that it will complete the roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in […]
Google is accused of violating antitrust laws in acquiring or maintaining dominance. The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, is the first […]
Users will start seeing more cause-based ads on their feeds “in the coming weeks.” An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. Political ad […]
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements. Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in […]
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more. Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, […]