Google has turned to its founders to help it devise an AI strategy as the company faces its biggest challenge yet to its search dominance. OpenAI’s ChatGPT has taken the AI world by storm, with Microsoft working to integrate it with a version of Bing. Google has had to answer some uncomfortable questions about why a startup beat […]
Author: ppcguru
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech. Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies […]
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Snapchat is launching mid-roll ads for Snap Star Stories, the company announced Monday. The new, attributable ad product is currently in closed beta and the company expects to roll it out more widely later this year. Why we care. This […]
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on […]
Yep, we even talked a bit about using Python here. I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense, does this for a living in the SEO space. In our talk, […]
Amazon’s open programming jobs have dropped to a paltry 299, down from 32,692 in May of 2022. Amazon has been freezing hiring over the last couple of months and is laying off some 18,000 employees. As a tech company, Amazon might be expected to still have a plethora of software development jobs open but, as pointed […]
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a way to display news feeds, ads, games, and more on Android lockscreens. As a result, […]
Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the site that is using keyword stuffing. The new section was added sometime yesterday […]
In short, don’t produce content that is written just for search ranking. Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate […]
Some of the policies were launched last year but have been improved with additional features to increase efficacy. TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing […]