Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023. Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as […]
Author: ppcguru
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible. More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate, timely insights from analytics platforms […]
AWS CEO Adam Selipsky is trying to convince customers that cloud computing can save them money, but many are unconvinced. Amid an uncertain economy, companies are looking to cut costs everywhere. Selipsky is touting cloud computing as a way for companies to save money, according to Business Insider. “When it comes to the cloud, many of […]
Learn the tools and tactics to execute personalization across channels from a data-first organization. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full […]
The Bing Image Widget that launched on August 22nd is now temporarily offline after Getty Images sued Microsoft over the feature. If you try to access the tool, you will be presented with a notice that the “Image Widget” has been “temporarily removed the beta.” Here is a picture: Getty Imaged filed a lawsuit against […]
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute. Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to […]
Twitter is rolling out an update to its search results that will put a new “Top Photos” section above matching tweets. “Top Videos” may also appear. Twitter will also begin automatically showing tweeted pictures for those searching on the iPhone or with Android devices. Top Photos & Videos Twitter already shows top photos and images […]
Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report […]
Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, […]
Bob Iger’s return as CEO of Disney may signal a time of change, but the company’s hiring freeze is one thing that won’t change. Disney stunned the industry when it announced last week that Bob Chapek would be replaced by his predecessor, former CEO Bob Iger. Chapek had increasingly lost the confidence of investors, as well […]