In short, don’t produce content that is written just for search ranking. Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate […]
Author: ppcguru
Some of the policies were launched last year but have been improved with additional features to increase efficacy. TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing […]
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more. Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web […]
Spam in the local search space appears to have moved into another area that Google is unable to police actively. Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, […]
Analyst Ming-Chi Kuo has said Apple will not release the iPhone SE 4 in 2024, greatly benefiting Qualcomm in the process. The iPhone SE is Apple’s budget iPhone. Apple was expected to release the next version in 2024, with its connectivity powered by Apple’s in-house baseband chip. Apple has been working to build its own […]
The UK is launching a market investigation into Apple and Google’s dominance in the mobile market, especially cloud gaming and web browsing. Apple and Google have an undisputed duopoly in the mobile market. Blackberry, Palm, Nokia, Microsoft Windows, and others have all fallen by the wayside, unable to compete with Apple’s iOS and Google’s Android. […]
Several months ago, Bing told us seven ways Bing is better than Google at image search. This week, Bing posted more examples in the Bing blog of why Bing is better than Google at image search. The examples are of course specific sets of queries that show better results for Bing over Google. I wouldn’t […]
Google said this feature is no longer needed these days, as providers and devices are now faster. Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader […]
Learn best practices for creating an About Us page that tells your brand’s story, connects with the audience, and builds trust. An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has […]
Learn what happened on Jan. 1 in SEO, PPC and digital marketing history, as reported by Search Engine Land. Happy New Year! Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication […]