Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store. Global ecommerce revenue is projected to reach 5.4 trillion US dollars by 2022. Therefore, more and more retailers have jumped into the ecommerce space to make more money. With increasing competition, however, it has […]
Author: ppcguru
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]
The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions. Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations […]
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy. The Arab Spring protests kicked off on December 17, 2010. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people. This chain […]
The demise of third-party cookies brings the opportunity to close the gap in consumer insights. With the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across CPG, pharma, manufacturing, restaurants, groceries, convenience stores and many others are seemingly more vulnerable, with […]
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance. As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, […]
Tune in to this webinar for valuable tips on accelerating your customer data strategy. Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, it’s critical to understand what’s possible with the customer data you do have, which partners add measurable value and how to implement successful data strategies. Register […]
The app represents a return to the simplicity of expert reviews. You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran […]
Check out this neat new Bing Search test, where you can expand to see more news related content in the Bing search results. Ruben Gomez found a new Bing test where they are experimenting with showing a News card that expands and shows more news. Searching in Bing for news related terms, in this test, would bring […]
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content? Marissa Mayer, the former CEO of Yahoo, was Google’s 20th employee and the one-time leader of its search team, said Google is concerned about the declining quality of the web. The […]