Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, […]
Author: ppcguru
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions. Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach […]
At HUAWEI CONNECT 2024, over 300 industry leaders, experts, and scholars gathered for the data center network session themed “Xinghe Intelligent Fabric, Powering the AI Era.” The event featured discussions on the evolution and technological advancements of data center networks. During the session, Arthur Wang, President of Data Center Network Domain at Huawei’s Data Communication Product […]
The 2024 China International Fair for Trade in Services (CIFTIS) concluded in Beijing on Monday, achieving fruitful results in various fields and injecting more vitality into global economic growth. By the noon of Monday, the five-day service trade fair had made nearly 1,000 achievements and attracted about 242,000 visitors. Photo shows the exhibition area of the 2024 […]
Trade Estonia, part of Enterprise Estonia, is concluding its participation at the ITS World Congress 2024 in Dubai, further asserting its leadership in intelligent transport systems (ITS) and smart mobility. Estonia, known for being the first country to allow testing autonomous vehicles on public roads since 2017, showcased its innovative technologies that are setting new benchmarks in smart […]
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. 404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common […]
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s […]
Today, Fortune is proud to announce the inaugural Fortune LGBTQ+ Leaders list, a groundbreaking ranking of the world’s top CEOs, chairs, and co-founders who openly identify as LGBTQ+ and based on their companies’ revenue. In this inaugural list, Fortune ranks these leaders by the revenue of the companies they lead; the list’s array of public […]
TransTech Group, a leading portfolio company of Bridge Industries (Bridge), is pleased to announce the acquisition of the North American business of Koch Heat Transfer (KHT), a global leader in the design and manufacture of heat transfer equipment and technologies, by its subsidiary Metalforms. The acquisition marks a significant milestone for both companies and is set to redefine […]
Trimble (NASDAQ: TRMB) and Platform Science announced today they are partnering to transform the transportation industry through a definitive agreement for Platform Science to acquire Trimble’s global transportation telematics business units. As part of this agreement, Trimble will become a shareholder in Platform Science’s expanded business. Platform Science to Acquire Trimble’s Global Transportation Telematics Business Units to Drive the […]