Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again? Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands […]
Author: ppcguru
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after […]
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here’s what that looks like. Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking […]
Apple is in the hot seat following reports it ignores its own privacy settings and collects a massive amount of user data. Google and Meta are usually the ones in the news for collecting large quantities of user data without permission. Apple is the latest company facing those allegations following a Gizmodo report citing researchers’ claims that Apple’s own apps […]
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade. The roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers, according to the U.S. Small Business Administration. The bulk of SMBs are very small and highly vulnerable to failure in the […]
Bing will turn its predictive science smarts toward the unpredictable college basketball tournament. Bing is turning its predilection for making predictions toward March Madness. Microsoft has partnered with the NCAA to become the “official bracket data partner for March Madness,” and will help college basketball fans fill out their brackets after the tournament brackets are announced this […]
This is a global update that may take several days to fully roll out. Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “October 2022 spam update.” It should take about a week to fully roll out and […]
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape. Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter […]
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions. Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before […]
Meta says they have made significant progress and investments into brand safety and suitability controls. The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and […]