The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner. To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way many businesses cater to consumers and transact online. Not surprisingly, this […]
Author: ppcguru
Tactic-rich. Expert-led. 100% free. Keep reading for more awesome reasons to attend SMX. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding The forced transition to GA4 is looming Google algorithm updates feel endless That’s just the start. […]
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews. Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to […]
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the […]
Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. North America’s highest mountain has been restored to its native name of Denali, as announced by US President Barack Obama. The peak had been known as Mount McKinley since 1917. The move has sparked some […]
Google is also limiting reporting data to the last three years. Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that […]
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong. Twitter recommendations are designed to help you “enrich your Twitter experience” by showing Tweets from people you may not follow, based on actions you take on Twitter such as liking, following, or retweeting. […]
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first. Since its announcement, the page experience update generated much speculation among SEOs. This was because it made user experience more of a Google ranking factor than it had been before and because it […]
Structuring a digital marketing apprenticeship? Here’s how to ensure you and your apprentice get the most out of working together. Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care […]
Despite increasing regulatory scrutiny, Microsoft CEO Satya Nadella is “very, very confident” its Activision purchase will be approved. Microsoft announced a deal in January to purchase Activision Blizzard for a whopping $68.7 billion, making it the biggest tech acquisition in history. The deal has come under intense scrutiny in both the US and the UK. In spite of the potential […]