Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions. Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before […]
Author: ppcguru
Meta says they have made significant progress and investments into brand safety and suitability controls. The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and […]
Amazon isn’t new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech. Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, […]
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the […]
New terms pave the way for Gemini-powered search ads on the PC. This morning Yahoo and Microsoft announced an amended search relationship. While it keeps the basic framework of the original deal in place it gives both companies, most notably Yahoo, more autonomy. Under the old deal, Yahoo had to carry Microsoft’s Bing’ ads on desktop. On mobile, […]
Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in […]
Telegram is working on a way for users to be able to auction off usersnames via the TON blockchain. Telegram’s founder, Pavel Durov, first announced the idea in August: I’m really impressed by the success of the auction TON recently conducted for their domain/wallet names. Wallet.ton was sold for 215,250 Toncoin (~$260000) while casino.ton was sold for […]
Licensed healthcare providers can apply for access to the new features starting today. YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to […]
How to nurture meaningful partnerships and workflows for the greater good. When it comes to collaboration, there is no one-size-fits-all approach. Especially now, as businesses operate in many different ways, the way employees work together is ever-evolving. Because of this, leaders need to rethink how to collaborate successfully by removing barriers and empowering their teams […]
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value. TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be […]