Use the skills you already have to set up and succeed on the TV screen. Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, […]
Author: ppcguru
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven […]
Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites? Bing Ads built a new data visualization for advertisers and marketers looking for reach and demographic data from the network. […]
Make sure to check out the new site name structured data documentation. Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also […]
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns. LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have […]
Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid. Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a […]
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live webinar. First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, […]
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips. What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: […]
“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land. “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who […]
Located at the bottom right corner of a news story, the new “Smart Labels” help users explore connected articles. Bing News announced today it has rolled out a new “Smart Labels” feature for mobile that links articles by key topics, helping users explore related headlines. The Smart Labels will appear at the bottom right corner of a […]