Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video. Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers […]
Author: ppcguru
You may see changes in your clicks and impression data within the performance and rich result reports. Google has made some changes to how review-types show in Google search and as a result, you may see some changes to the clicks and impressions reported within some of the reports within Search Console. What changed. Google said, “Google began […]
Here’a a review of the measurement tools that are available right now that should serve as the building blocks. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your […]
The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy and Army. Today’s Google doodle celebrating Veterans Day was designed in partnership with VetNet, a Google employee network made up of veterans and family members and friends of veterans. Leading to search results for “Veterans Day,” the doodle […]
Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of […]
Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches. Since launching search results for an interactive solar system and a periodic table, Bing announced today a new set of educational resources with the rollout of six new interactive answers for math-related searches. The new interactive answers are attached to searches for […]
Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Update. The issue has now been resolved. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for […]
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers. Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta began testing Instagram Subscriptionsin January with a small […]
The issue has been affecting user accounts for almost 3 days, with no estimated date when it’ll be fixed. Google has been experiencing an issue with Auction Insights and Impression Share reporting since August 29. What Google says. Ads Liason Ginny Marvin said in a tweet that their team was working to fix the issue, and […]
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took […]