Structuring a digital marketing apprenticeship? Here’s how to ensure you and your apprentice get the most out of working together. Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care […]
Author: ppcguru
Despite increasing regulatory scrutiny, Microsoft CEO Satya Nadella is “very, very confident” its Activision purchase will be approved. Microsoft announced a deal in January to purchase Activision Blizzard for a whopping $68.7 billion, making it the biggest tech acquisition in history. The deal has come under intense scrutiny in both the US and the UK. In spite of the potential […]
The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those […]
Users can now access bookmarks and search history saved within the app when working offline. The Bing App has released new updates, including a redesigned home page, direct answers and the ability to access bookmarks and search history when offline. “When searching, get the answer right away, instead of having to click on web links to […]
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features that help consumers more easily find […]
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners. SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap […]
Software and tools not only help you manage your time better but provide helpful insights that you wouldn’t otherwise see in a Google or Facebook interface. Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along […]
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar. Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts […]
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet […]