Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% […]
Author: ppcguru
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]
The enemy of my enemy is my friend for Google and major retail partners. Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages […]
While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads […]
The missed call log will remain available to businesses for 45 days. Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the […]
How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal […]
Try these link-building services to improve your organic rankings. Link building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat […]
The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into […]
Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions. For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and […]
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques. Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the […]