The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities. It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% […]
Author: ppcguru
The update is currently rolling out globally. Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at […]
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data. After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go to get the data you […]
Those that violate Meta’s Community Feedback Policy could lose access to all of Meta’s products or features temporarily or permanently. Meta has unveiled a new community feedback policy in the U.S. It targets fake reviews that appear on its Ratings and Review or Question and Answers features on Marketplace and Shops. Why Meta created the […]
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts. “I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author […]
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance. Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new […]
Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section. Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing […]
New features include new cross-Microsoft integrations and data improvements for reporting. In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t have the know-how or […]
The new data offers deeper insights into how ads are performing on exact match queries. Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined […]
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement. Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. Instead of the coverage report showing errors, valid with warnings and valid; now […]