The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people. Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M. The service is a blend of artificial […]
Author: ppcguru
Here’s how to leverage entity search and deploy a winning strategy across the organization. Entity search has become a competitive advantage for businesses and brands. With Google opening its topics API and releasing the most comprehensive deep learning algorithms, such as PaLM, LaMDA2 and MUM, it’s critical to understand the semantic web and how to […]
Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. Apple […]
The new feature allows advertisers to drive more awareness, traffic and registrations to their events. LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page. This means that advertisers will be able to promote events and drive registrations. Last year LinkedIn gave advertisers a new feature to Boost organic posts […]
Search behavior differs from platform to platform. Develop a strategy for each. Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most […]
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they […]
We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is […]
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. Disclosure: at the time of the writing of this article, the author was the head of product for an AMP conversion platform company. That company’s technology was acquired by Google on October 9th, 2017. Twitter […]
Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out. We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important […]
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy. Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in […]