Amazon has an employee retention problem, losing the employees it wants to keep at double the rate of last year. According to a report by Business Insider, Amazon’s “regretted attrition” has doubled from last year. “Regretted attrition” is the term for losing employees a company wants to keep. Internal data seen by Insider says the company’s regretted attrition […]
Author: ppcguru
Any way you slice it, using first-party data is an investment – of time and money. Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies impacts all advertisers and is especially challenging for B2B marketers, who struggle to reach the right audience […]
10 Automated Extensions are available in Bing Ads. Bing Ads has renamed Annotations, the set of artificial intelligence-powered ad extensions, as Automated Extensions. With the new name, Bing Ads is adding reporting on all Automated Extensions in the web user interface (UI) and the ability for advertisers to opt out of them. The information Bing Ads shows […]
Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here. Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local […]
Although slightly different than the Spanish case discussed yesterday, the “right to be forgotten” has reared its head again — this time in the UK.” UK Attorney General Dominic Grieve has threatened legal action against anyone posting pictures of convicted killer Jon Venables online. TechDirt offers a short summary of the underlying facts of the […]
Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. Come work with us! We’re looking for an Editor to join the team as a key reporter on topics related to pay-per-click search and social media marketing as well as digital commerce advertising. Reporting to the VP, Content, the […]
These changes should help the videos you upload to Vimeo gain more visibility in Google’s search results. Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos […]
Nvidia is — at long last — open-sourcing its GPU kernel drivers for Linux, potentially ending a major pain point for users. Hardware support for Linux has come miles in recent years, but Nvidia drivers have continued to be a sore point for many users. Unlike AMD, Nvidia steadfastly refused to open-source its drivers. Users with […]
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you […]
Target audience research is crucial for understanding the buying stages of your ideal customers. Here’s how to do it. How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may […]