Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling […]
Author: ppcguru
This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results. The news has caught wide media attention, as you […]
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies. Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting Australia, Canada, France, Germany, the United Kingdom or the United States. Both strategies have […]
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text. LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store, event or another type of resource, […]
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in a time when people are fleeing the industry due to burnout. The last thing […]
This shouldn’t happen, but it did – and that is scary. If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were […]
Amazon has reversed course on one of its long-standing policies, allowing warehouse employees to keep their cell phones after a deadly tornado. Amazon had a long history of banning employees from having their cell phones when working in the company’s warehouses. That ban was suspended during the pandemic, but the company said it planned on […]
Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week ago, Elon Musk acquired Twitter for $44 billion. And if his tweets hold any truth, […]
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. If you are a website owner, you’ve invested a lot of time and resources to […]
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses […]