Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out. We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important […]
Author: ppcguru
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy. Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in […]
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following […]
It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to […]
Bing has announced they have updated their Bing iPhone App. The app can be downloaded on the iTunes Store for free and the new changes include: Overall bug, stability and usability tweaks Improved sharing with bookmarking results and pages Sharing via email as well Parental controls added to search results Private search option as well […]
With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new look has begun […]
Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It helps marketers uncover, understand and predict consumer behavior – and it’s much more […]
Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is […]
There is no ETA for a fix but Google is aware of the issue and working on a resolution. Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click amounts are incorrectly inflated, the company posted. The notice. Google posted this notice about 30 minutes ago: We’re aware of a problem […]
Amazon has an employee retention problem, losing the employees it wants to keep at double the rate of last year. According to a report by Business Insider, Amazon’s “regretted attrition” has doubled from last year. “Regretted attrition” is the term for losing employees a company wants to keep. Internal data seen by Insider says the company’s regretted attrition […]