Wednesday, 27 Nov 2024
Author: ppcguru

Facebook confirms ‘massive ranking failure’

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds. Less than 24 hours after we learned about Meta’s smear campaign against rival social network TikTok, it has been confirmed that Facebook was showing harmful content to users over a period of six months. The failure was detailed in an internal […]

Toxic links and disavows: A comprehensive SEO guide

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a […]

4 tips for creating visually stunning display ads

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing […]

Microsoft Build 2022 Scheduled to Begin May 24, Online-Only

Microsoft has announced dates for its Build 2022 conference, which is slated for May 24-26 as an online-only event. Microsoft Build is one of the company’s premier developer events, providing an opportunity for the company to showcase technologies developers can use in their products and services. As a result of the pandemic, Microsoft took the […]

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

Bing Updates iPhone App: Bar Code Scanning, Social Integration & More

This morning, Microsoft’s Bing iPhone App was updated to include new search and social features. I was able to play around with the new features this morning and I wanted to share my experience with you. In summary, the new Bing iPhone app includes: Improved products with landing page, results, details and instant answer Details […]

TikTok 101: A primer for brands

How brands like Chipotle and E.lf. are marketing on TikTok in 2020. You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s […]

Google releases March 2022 product reviews update with additional ranking criteria

The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related content on the web that is most helpful and useful to searchers. The first […]