Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two metrics, and […]
Author: ppcguru
On the heels of news Lapsus$ was claiming it breached Okta, the company’s CEO has confirmed an attempt in January. Okta is a leading identity and authentication services provider, meaning a successful breach against the company could have disastrous consequences for wide range of industries. Ransomware group Lapsus$ claimed to have successfully breached the company, even […]
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. […]
Check out this new site from Bing to find everything you need to know about the two APIs. Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that […]
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially […]
The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not […]
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential. More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps target customers that are most likely to convert. Its automation capabilities have made it an […]
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO. One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer. So many variables go into SEO costs. Some are obvious, […]
Goldman Sachs has become the first major Wall Street bank to announce it is pulling out of Russia. Companies in a variety of industries have been pulling out of Russia, or suspending operations within the country, in response to its invasion of Ukraine. As the invasion continues, more and more companies are taking a stand, […]
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition to Bing supporting the rel=”nofollow” […]