The new features include sections for background information, estimated casualties and photos of the conflict. Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is […]
Author: ppcguru
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms […]
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams. SEO tool provider Semrush has announced plans to acquire competitive intelligence and sales enablement platform Kompyte. Why we care. Semrush is a major player in the SEO tool space, and this announcement, along with its recent acquisition of Backlinko, shows that […]
Here’s what we’re looking for in SMX Advanced session pitches and tips for submitting a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. […]
Samsung doesn’t appear to have learned from Apple, as the company has been caught throttling thousands of apps’ performance. According to XDA, Samsung is using an app called Game Optimization Service (GOS) to throttle the performance of more than 10,000 apps. The list includes some of the most popular apps in existence, including Netflix, Microsoft Office, […]
Outsourcing is one of the natural conclusions of the technology age. As tech streamlines activities through things like automation and AI it becomes easier and more affordable than ever for outsourcing to take place. This allows companies to tap into new levels of productivity, efficiency, and ultimately, profitability. This doesn’t just apply to big companies, […]
Intelligent answers and semantic highlighting are also rolling out to more markets. Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting […]
Google updated its help documents to say that it may require you to verify your business with an additional method. Google has updated its document on how to verify your business in Google Business Profiles to add that you Google “may require you to verify by more than one method.” This might be related to some fraudulent business profiles […]
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms. LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, […]
Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that businesses understand this reality as Big Tech firms enact […]