Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations. “Migration is a burden that we all have with websites,” said SEO industry leader Bruce Clay at SMX Next. “We have to upgrade them periodically. […]
Author: ppcguru
Tax season is now, and the people of the United States have until 18 April to complete their paperwork in order to avoid penalties and late fees. The United States Department of Justice has issued a communique stating that “U.S. taxpayers are subject to tax on worldwide income from all sources and must report all […]
“Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs to sell across any platform and across any channel where they have customers. The idea […]
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t. Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company announced Thursday. Examples of Bing Shopping […]
Soon, you won’t be able to follow local businesses in Google anymore. Google quietly announced in the local business forums that it will soon be deprecating the follow and welcome offers features for local business listings. “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app,” a […]
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. TikTok has launched a brand safety center as a hub for articles, partnerships and other resources related to brand safety and transparency, the company announced Tuesday. Image: TikTok. The brand safety […]
Screenshots of the test show up to three bullet points beneath the headline. Google is testing ad descriptions with bullets, Ginny Marvin, the company’s ads product liaison, confirmed via Twitter on Wednesday. Image: Lauren Catchpole. In the screenshot of the test (above), we can see up to three bullet points within one ad. The bullet […]
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months. Enterprise SEO SaaS platform Conductor today announced the acquisition of ContentKing, a real-time technical SEO monitoring tool. The exact terms of the deal were not revealed, but Conductor CEO Seth Besmertnik told Search Engine Land […]
France is the latest country to crack down on Google Analytics, over concerns it violates the GDPR the EU’s privacy legislation. In mid-January, the Austrian Data Protection Authority ruled that Google Analytics was illegal due to conflicts with the GDPR. Essentially, the GDPR prohibits countries from exporting EU citizen data to the US. Much of the concern […]
A new bill, introduced by Senators Amy Klobuchar and Cynthia Lummis, is aimed at understanding and mitigating social media addiction. Social media addiction has been a known problem for some time. In recent years, however, the full scope of the problem has become more widely known, including the lengths platforms have gone to in an […]