Bing has announced they have added transit directions in 11 cities. Transit directions can be used to determine the best way to get from point A to point B via bus, subway, or local rail. Bing released this feature for Boston, Chicago, Los Angeles, Minneapolis, New Jersey, New York City, Philadelphia, San Francisco, Seattle, Washington […]
Author: ppcguru
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta. Google has released v10 of its Google Ads API, the company announced Wednesday. In order to use some of the new features, advertisers must upgrade their client libraries and client code. Updated libraries and code examples will be available next […]
Twitter is a new and hot social site that everyone seems to be talking about but very few people are leveraging. Twitter is still in its infancy, but it can still drive hundreds, if not thousands of visitors. Below, an introduction to Twitter and how you can tap into it as a marketing tool. Twitter […]
Data without wisdom is useless. That is why relying only on the recommendations of your SEO software is an inefficient way to do SEO. “Any SEO tool will spit out 10s or 100s of ‘recommendations,’ most of those are going to be irrelevant to your site’s visibility in search. Finding the items that make sense […]
You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing. Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right? Not quite. PPC practitioners know the […]
Peter Thiel is retiring from Meta’s board of directors, marking the end of a chapter for one of the company’s earliest investors. Peter Thiel has a storied history as an investor, backing some of the tech industry’s greatest success stories. He was the first outside investor in Facebook, taking a roughly 10% stake for $500,000 […]
Apple has dropped its free trial period for Apple Music from three months to a single month. Apple Music has traditionally had one of the most generous trial periods, giving new users three months to decide whether they want to pay for the service. According to Mac Otakara, via Mac Rumors, Apple is cutting that down to […]
Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the “RouteSavvy” Route Optimizer. The idea is that, when you have several places to go […]
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. As Google continues to leverage more artificial intelligence and machine learning in Google Search, one may wonder in what ways does AI and machine learning help Google Search perform its daily tasks. […]
The social media marketing week in review: A round up of news and announcements you may have missed. TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand […]