Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio […]
Author: ppcguru
There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites. Google search results have been showing an “Untitled” title tag for some sites over the past 3 days. People who click on those sites are being sent to spam sites, according to postings from users on […]
iPhone users are about to get a major upgrade, with iOS 15.4 allowing them to unlock their devices using Face ID with a mask on. Apple has slowly been moving its various products to Face ID, thanks to the improved security it offers over Touch ID. Many users also find the feature more convenient, but the global […]
The Federal Communications Commission (FCC) has unanimously voted in favor of requiring broadband providers to provide a “nutrition label.” The American broadband industry is notorious for hidden fees, equipment rentals, escalating charges, and a slew of other practices that make it virtually impossible for a user to make an informed decision when shopping for internet […]
Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store. Microsoft Bing now lets you search local stores using map search for local inventory, or to buy online or pick up in the store. We confirmed with Microsoft that these features are indeed new and not […]
Online ads may be on the verge changing significantly, with Google testing favicons within ads. Favicons are those little icons that show up in browser tabs when visiting certain websites. They’re a way for websites to add a little more branding, but many users find them annoying and distracting. What’s more, browser favicons have been exposed […]
What you need to know about how Facebook’s handling of California user data might affect your business. Clarification July 8: Compliance exemptions exist for companies with less than $25 million in annual revenue. This is an important note, and the author of this article has provided an update to reflect exemptions and actions brands should […]
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s acquisition will likely strengthen the company’s own SEO education hub, Semrush Academy. This could […]
Vishal Garg, the Better.com CEO that laid off 900 workers via Zoom, is back after taking a leave of absence amid the backlash. Garg made headlines when he laid off 900 workers at one time via a Zoom call. The backlash was swift and severe, with condemnation coming from all corners of the tech and […]
YouTube is shuttering its YouTube Originals division, with lead Susanne Daniels expected to leave in March. YouTube Originals was the company’s foray into original content, began in 2016. Susanne Daniels headed up the division, and helped it create award-winning content. According to a tweet by Robert Kyncl, YouTube Chief Business Officer, YouTube Originals is shutting […]