From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t have the bandwidth to address Yahoo, let alone Bing. But after the merger the two now control about 28 percent of all search traffic according recent search market share data from comScore. So […]
Author: ppcguru
Newly granted users now must wait 7 days before they can manage all the features of the profile. Google updated its Google Business Profile, formerly Google My Business, help documents to say that when you add a new owner or manager to a business profile, those new users may have to wait seven days prior […]
Placing social media buttons all over blogs and web sites has been a hot trend. Webmasters feel that adding these small buttons to their website will increase their social traffic. In some cases this is true, but in most it is not. If you look at the article below, there are two social media buttons […]
This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts. Google has released a disapproved ads auditor tool for Google Ads that flags and can delete policy violating ads across your accounts. To integrate this into your software you need to have skills […]
DuckDuckGo, the privacy focused search engine, keeps growing steadily. DuckDuckGo, the privacy focused search engine, announced it has surpassed 100 billion searches – all time. It posted this announcement on Twitter. 100 billion searches. Here is the announcement on Twitter: A year ago, the search company announced it was hitting over a 100 million searches per day. […]
FCC Chairwoman Jessica Rosenworcel has proposed new requirements that would strengthen data breach reporting rules. Data breaches have become a near-daily occurrence, with customers’ data being stolen, bought, and sold on the dark web. While there are requirements in place for how companies should address data breaches, Rosenworcel wants to see those requirements strengthened in […]
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and […]
The war of words between Google and Bing continues with the latest pair of jabs coming from Google. In a blog post this afternoon, Google’s Amit Singhal reiterates the claims we reported this morning that Bing is copying Google’s search results. But he also goes a step further, or perhaps a couple steps, and accuses […]
8-months later, Google AdSense related search custom search style experiments is working again. Google has announced that it has re-enabled the AdSense related search experiments. Google said as of January 6, 2022 AdSense publishers can once again create Related search Custom search style experiments in your AdSense account. Paused for 8-months. Google actually originally announced the company was just […]
How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data […]