The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR). Facebook’s Mark Zuckerberg announced Thursday that the tech company is renaming itself to “Meta” to encompass its expanding technology and role in what it calls, “the metaverse.” The company owns multiple […]
Author: ppcguru
After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. A Google spokesperson has confirmed that the search company will be testing the new IndexNow protocol first introduced by Microsoft Bing and Yandex a few weeks ago. Google said while its crawling efforts are efficient, Google will test to see if it […]
Those who were duped lost over half a million dollars by cryptocurrency scammers. Those who are new to cryptocurrency may not totally understand how every aspect of virtual currency works. Many will go to Google and other search engines to search for things like “What is cryptocurrency?” “How to buy Bitcoin” and “What is a […]
Blue Origin has been dealt a major blow, with a federal judge ruling against its suit aimed at forcing NASA to reconsider its bid. NASA solicited bids from multiple companies to build its next lunar lander. Despite initially signaling that it preferred to use multiple vendors, the agency ultimately decided on an exclusive contract with […]
The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has caused us to re-examine and rethink how we function in almost every area. From personal interactions, to how we work, how we conduct healthcare procedures, to how we eat and […]
If imitation is the sincerest form of flattery, the folks at Bing Local are paying Google a very nice compliment with a new display for local search results that looks quite a bit like what Google often shows. As first spotted by BrightLocal.com, Bing’s new local search results no longer consistently show a “pack” of […]
Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers. Newly unredacted complaints against Google allege that the search giant’s Accelerated Mobile Pages (AMP), which the company claimed would “dramatically improve” mobile web performance when it launched in 2015, was in […]
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at […]
Instead of removal from Google Search, your products may still show up but the performance will be limited. Google is changing the enforcement policy around unique product identifiers for Google Merchant Center from immediate disapproval to limited performance capabilities for free listings. “Products that are missing such attributes will remain eligible to serve but their […]
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