Tuesday, 26 Nov 2024
Author: ppcguru

Microsoft Beats Estimates on Strong Cloud Performance

Microsoft has announced its FY22 Q1 results, beating analysts expectations on strong cloud growth. Microsoft reported revenue of $45.3 billion, an increase of 22% over last year. Revenue easily topped analysts’ expectations of $44 billion. The company’s profit for the quarter came in at $17.2 billion, up 24%. Notably, much of the Microsoft’s results were […]

Amazon Expands Free Local News Coverage on Fire TV

Amazon has expanded its free local news coverage on its Fire TV streaming device. Amazon introduced its free news app last year, initially in just 12 cities. In March, the company expanded to 88 markets. The company has once again expanded the service, this time to 158 cities across the US. Today’s expansion includes cities like […]

Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, much like Google has been doing since late last year. The latest Bing update was published earlier today and, rather than sharing surface-level information about dozens of changes like Google does, Bing has chosen […]

Google Officially Launches Pixel Pass

Google has officially launched Pixel Pass, its monthly payment bundle that includes a new Pixel 6 and Google’s premium services. Google was rumored to be preparing a package of services designed to compete with Apple’s Apple One plan. Apple One bundles iCloud+, Apple Music, Apple TV+, Apple Arcade, Apple News+ and Apple Fitness+. Google has noticeably not […]

Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg

Facebook announced Sheryl Sandberg as the new Chief Operating Officer of Facebook. Sandberg worked at Google for six years as Vice President of Global Online Sales & Operations. Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally. Facebook’s CEO, Mark Zuckerberg, […]

FCC Wants New Rules to Combat Spam Robotexts

The FCC is proposing rules that would crack down on spam robotexts, on the heels of similar rules that have targeted spam calls. Spam robotexts have been a growing problem, leading to some 14,000 complaints to the FCC in 2020 alone, a 146% increase from 2019. In 2021, the FCC has already received 9,800 complaints, […]

How To Leverage AI To Optimize Your Email Marketing Strategy

Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be more than 4.3 billion email users worldwide by 2023. Hence, the significance of email marketing is no surprise for your business to influence your target audience. Moreover, utilizing […]

Messy SEO Part 3: How to find cached images and improve user experience

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using […]

RSAs vs ETAs, how, when, and why PPC experts use them

An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, […]