In order to achieve business goals, it’s essential to make the right decisions. While some decisions based on personal experience and feelings are fine, there are times they don’t drive results. Therefore, new ways of decision-making have become popular as our world continues to go through digital transformation. Data-driven decision making uses metrics, data, and […]
I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank. Meta Keywords Tag 101 If you want the […]
It is not clear how many blogs were impacted by this Google issue but it is now resolved. Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, […]
One of the most frequently asked question I get about social media marketing is “Should we try and market to all social media sites or just focus on certain ones?” There are a couple ways to answer that question, and it really depends on a lot of factors. In my opinion, it makes more sense […]
SEOs have a few opinions on the timing of this update. Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday shopping season. The weeks encompassing Black Friday […]
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, the company announced Thursday. First announced as a test in January 2021, topic […]
Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can be a tedious process, especially when trying to stay at the top of the results. Microsoft’s August update aims to help address that with Target Impression Share automated bidding. “A new addition to our suite of […]
Learn how online referrals can boost your site ranking. Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone familiar with your brand to publicly […]
Canada may finally ban Huawei from its 5G networks, the last of the Five Eyes countries to do so. Huawei has been banned from participating in 5G networks in the US, UK, Australia and New Zealand. Despite its allies doing so, Canada had signaled it would not necessarily follow the same course. The ruling Liberal government has […]
Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design. Jason Hart tipped us off listing out the key differences: Vertical tabs removed Top and bottom search boxes widened Search button icon changed Several links removed from header […]