Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to shift the focus toward […]
Author: ppcguru
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better. It can be easy to equate search marketing with Google marketing, because, well, statistically, it is. But it shouldn’t be. By focusing on Google above all else, we […]
On the heels of losing out on a major NASA contract, Blue Origin is also losing some of its top talent to its rivals. SpaceX beat out Jeff Bezos’ Blue Origin in a bid for NASA’s contract for a lunar lander. NASA had originally wanted to source multiple companies, but went with SpaceX exclusively due […]
Finally, Twitter’s making a move toward verified accounts — with the news coming out from the service in response to reports it had settled a lawsuit with the manager of the St. Louis Cardinals, Tony La Russa, over how someone apparently impersonated him on the service. Twitter denies any settlement. Earlier today, St. Louis Today […]
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up […]
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for most marketing organizations. I also presented some […]
Intel is continuing to trim down and refocus on its core semiconductor business and is shutting down RealSense as part of that. RealSense is Intel’s AI-driven cameras for use with robotics, facial recognition, digital signage and more. According to CRN, the company is shutting down that division as a result of poor sales and lackluster adoption. The […]
Verizon is adding another entertainment service to its wireless bundles, giving some customers a free year of AMC+. Wireless carriers have increasingly been bundling various streaming and entertainment services in an effort to reduce churn. Verizon already offers Disney+, Hulu, ESPN+, discovery+, Apple Arcade, Apple Music and Google Play Pass on its high-end unlimited plans. […]
Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in Bing’s search results. Before today, Bing Places was […]
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for. Visitors to your website come from an investment in search marketing. Failing to convert them is a missed opportunity. Conversion rate optimization (CRO) plays a significant role in ecommerce. Improving your conversion rate from 2% to […]