We recently saw Twitter change the look of its public homepage to make it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi. Cook also built a wine search engine called Able Grape as a kind of […]
Author: ppcguru
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment […]
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard […]
The University of Kentucky has sent out a letter disclosing a data breach impacting some 355,000 individuals. UK discovered the issue during an annual cybersecurity penetration test. The breach occurred in June 2021, impacting the College of Education database, part of the university’s Digital Driver License (DDL) platform. The DDL is used by K-12 schools […]
The UK may prevent NVIDIA from buying Arm Holdings, over national security concerns. Arm is one of the UK’s biggest tech success stories. Arm creates chip designs which it then licenses to other companies for use in their products. Apple, Qualcomm, Samsung and others use the company’s designs. In Apple’s case, its license is so […]
Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.” Here is a […]
Google updated the page experience report in Search Console. Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature […]
Facebook is looking to use homomorphic encryption as a way to serve ads in encrypted chat and communications — to the surprise of no one. Homomorphic encryption is the next generation of encryption technology. The technology allows calculations to be performed without decrypting data. For example, Party A could encrypt two values, give them to […]
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” How often in our careers have we heard that phrase? Ultimately, […]
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic. It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for […]