No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover […]

How Bing and Google do algorithm updates to improve their search results and how to deal with penalties. SEATTLE — Frédéric Dubut, lead of the spam team at Bing and Fili Wiese, a former Googler who worked on spam and manual actions, spoke together on stage about algorithms and penalties on Wednesday at SMX Advanced. Different […]

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why […]

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and […]

There’s a reason search ads resonate with users — even when they know they’re ads. Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What makes them click? A new survey from agency research firm Clutch set […]

Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said on Twitter Wednesday that when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section. Specify directives for Bingbot. “If you create a section for Bingbot specifically, all the […]

But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren’t being ignored. NEW YORK — Microsoft’s eight-year process to build an AI backbone for its search platform Bing is positioning the company to innovate for the benefit of marketers, one company executive said Wednesday. “You can’t leave it […]

Just like Google did back in July, Bing announced they have dropped their public submission tool. A way to submit any URL to the Bing index anonymously has been removed. It doesn’t come with any surprise, I suspect. As I covered at Search Engine Land, Bing said “the URLs received are by far too low […]

Bing has finally added AMP to the news section of the search results. So now, if you site comes up in Bing search news and if it is AMP and if you are in the United States searching, you may see the AMP lightening bolt next to those stories and when you click on the […]

With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that […]