Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish. Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. […]

While there isn’t a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management. There are now third-party bots available in Slack, Facebook Messenger, Google Sheets and elsewhere that marketers can use to get information about campaign performance and, in some cases, take action. At the Bing Ads […]

With the new 6.11 version of Bing’s iOS search app, results for a “homes for sale + zip code” query returns real estate listings for specified zip codes. Bing rolled out updates to its iOS search app today, ranging from new video features to malicious website warnings and real estate searches. According to the app’s […]

The update brings Bing Ads in line with Google AdWords device bidding. Last fall, Bing Ads began piloting new bid adjustments for devices that included the ability to set bid modifiers for desktop and broader ranges for tablet and phone. Today, those changes are rolling out globally. And new today is the ability to set negative bid modifiers for […]

Suggestions are available in the Opportunities tab. Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an […]

The update is currently rolling out globally. Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at […]

The new data offers deeper insights into how ads are performing on exact match queries. Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined […]

Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access will allow users to have one email and password to access all of the Bing Ads accounts they […]

Bing has announced they have updated their Bing iPhone App. The app can be downloaded on the iTunes Store for free and the new changes include: Overall bug, stability and usability tweaks Improved sharing with bookmarking results and pages Sharing via email as well Parental controls added to search results Private search option as well […]

10 Automated Extensions are available in Bing Ads. Bing Ads has renamed Annotations, the set of artificial intelligence-powered ad extensions, as Automated Extensions. With the new name, Bing Ads is adding reporting on all Automated Extensions in the web user interface (UI) and the ability for advertisers to opt out of them. The information Bing Ads shows […]