A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies. Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting Australia, Canada, France, Germany, the United Kingdom or the United States. Both strategies have […]

Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. If you are a website owner, you’ve invested a lot of time and resources to […]

Use page feeds to manage URL groupings for auto targets in DSA campaigns.   Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads. Why should you care? Page feeds eliminate the need to create targets for specific URLs or groups of […]

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted. Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our @Bing webmaster guidelines, both the spirit and the letter. Any shady […]

There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report. Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, […]

This morning, Microsoft’s Bing iPhone App was updated to include new search and social features. I was able to play around with the new features this morning and I wanted to share my experience with you. In summary, the new Bing iPhone app includes: Improved products with landing page, results, details and instant answer Details […]

Check out this new site from Bing to find everything you need to know about the two APIs. Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that […]

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition to Bing supporting the rel=”nofollow” […]

Intelligent answers and semantic highlighting are also rolling out to more markets. Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting […]

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t. Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company announced Thursday. Examples of Bing Shopping […]