At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from […]

Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year. NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that […]

We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, […]

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content […]

Farmgirl Flowers is a seven-year-old bootstrapped internet startup that sales flowers direct to the consumer and simply does it better. It is growing at 50 percent year over year, projecting $21.5 million in revenue in 2018. Founder and CEO Christina Stembel says that her “goal is to be a billion dollar company” and that they are […]

The European Union is on the prowl again in a likely attempt to win cash and concessions from Amazon. This is another investigation in a long string of investigations into American companies designed to extract big cash payments. European Commissioner for Competition, Margrethe Vestager, indicates that the issue is the possible use of third-party seller […]

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can immediately grab attention is a skill. Here, are some easy-to-use points to […]

Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in […]

The saying “If you can’t beat them, join them” certainly holds true for Atlassian and Slack. The former is selling its rights to HipChat and Stride to rival Slack and will even be making a small investment in the company. The surprising news was announced recently by Slack CEO Stewart Butterfield. Aside from tweeting his […]

Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating […]