Google’s ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences. Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like on-device […]

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead. Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top tactics to […]

Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025. Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. The […]

See how cookie preferences and first-party data converge to form unified customer profiles. In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join […]

Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March. Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. If you rely on Ads Creative Studio […]

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions. In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize […]

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters. Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the news. Google implemented strict rules […]

Google’s curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking. Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it works: Curation: Allows agencies to easily discover […]

Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance. You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading […]

Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting. Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention […]