GMB listings phishing is on the increase. Google says it’s aware of the problem but business owners must be vigilant. The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some […]

Google’s Reena Nadkarni explains what retailers can do to drive local sales. Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most small businesses (SMBs), many of whom may not survive if they don’t make their Q4 sales numbers. Google, Facebook, […]

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move […]

Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data. After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go to get the data you […]

This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement. Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. Instead of the coverage report showing errors, valid with warnings and valid; now […]

We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is […]

With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new look has begun […]

Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here. Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local […]

This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results. The news has caught wide media attention, as you […]

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses […]