Google says either wait it out or switch to GA4. Google has responded to the complaints around Google Analytics’s real time reporting being off and inaccurate within Universal Analytics 3, saying they won’t be fully fixing the issue. Google has responded to the issue tracker thread saying that the engineering team has “not been able to fully eliminate the […]

If the reporting looks wrong, you are not alone – make sure to communicate to clients and co-workers that the reporting may not be 100% up to date. About a week ago, Google Analytics real time reports has been lagging behind with some metrics in both Google analytics 4 and Universal Analytics 3. Google claimed […]

Previously, this tool only let those with a few listings manage their reviews. Google has opened up the Google Business Profiles maps reviews tool to those who manage more than 10 accounts, according to Ben Fisher, a local SEO and Google product expert. Google’s reviews management tool lets you more efficiently go through reviews that you want to claim […]

This won’t result in more errors, just more descriptive errors to help you debug issues. Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL inspection tool. This does not mean you should expect any additional errors, but rather, you should expect […]

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially […]

The new features include sections for background information, estimated casualties and photos of the conflict. Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is […]

Google updated its help documents to say that it may require you to verify your business with an additional method. Google has updated its document on how to verify your business in Google Business Profiles to add that you Google “may require you to verify by more than one method.” This might be related to some fraudulent business profiles […]

Soon, you won’t be able to follow local businesses in Google anymore. Google quietly announced in the local business forums that it will soon be deprecating the follow and welcome offers features for local business listings. “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app,” a […]

Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta. Google has released v10 of its Google Ads API, the company announced Wednesday. In order to use some of the new features, advertisers must upgrade their client libraries and client code. Updated libraries and code examples will be available next […]

From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. As Google continues to leverage more artificial intelligence and machine learning in Google Search, one may wonder in what ways does AI and machine learning help Google Search perform its daily tasks. […]