We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is […]

With a new, modern experience, Google says the redesign is easier to read and use. Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new look has begun […]

Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here. Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local […]

This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results. The news has caught wide media attention, as you […]

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses […]

Google says either wait it out or switch to GA4. Google has responded to the complaints around Google Analytics’s real time reporting being off and inaccurate within Universal Analytics 3, saying they won’t be fully fixing the issue. Google has responded to the issue tracker thread saying that the engineering team has “not been able to fully eliminate the […]

If the reporting looks wrong, you are not alone – make sure to communicate to clients and co-workers that the reporting may not be 100% up to date. About a week ago, Google Analytics real time reports has been lagging behind with some metrics in both Google analytics 4 and Universal Analytics 3. Google claimed […]

Previously, this tool only let those with a few listings manage their reviews. Google has opened up the Google Business Profiles maps reviews tool to those who manage more than 10 accounts, according to Ben Fisher, a local SEO and Google product expert. Google’s reviews management tool lets you more efficiently go through reviews that you want to claim […]

This won’t result in more errors, just more descriptive errors to help you debug issues. Google announced that it is adding more contextual information to the structured data error reporting within Google Search Console, the rich results test and URL inspection tool. This does not mean you should expect any additional errors, but rather, you should expect […]

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. We know Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T). We also know Google advises us to become familiar with its quality rater guidelines, especially […]