Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers. Newly unredacted complaints against Google allege that the search giant’s Accelerated Mobile Pages (AMP), which the company claimed would “dramatically improve” mobile web performance when it launched in 2015, was in […]

Google has officially launched Pixel Pass, its monthly payment bundle that includes a new Pixel 6 and Google’s premium services. Google was rumored to be preparing a package of services designed to compete with Apple’s Apple One plan. Apple One bundles iCloud+, Apple Music, Apple TV+, Apple Arcade, Apple News+ and Apple Fitness+. Google has noticeably not […]

Plus, Microsoft adds some nifty features to its Smart Page site builder Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. A new Search Console integration, data-driven attribution and new machine learning models meant to fill in measurement gaps are coming to Google Analytics 4 (GA4), Google announced on Tuesday. The company […]

We are now seeing reporting as early as four hours ago! Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days. Now if you look at your performance report, you may see data as recent as four hours ago, which is normal […]

Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds. Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the […]

Plus, four tools to check for your title changes in SERPs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time. Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on […]

Conversion rate is a great indicator of the relevance of your product to the search terms it appears for. Visitors to your website come from an investment in search marketing. Failing to convert them is a missed opportunity. Conversion rate optimization (CRO) plays a significant role in ecommerce. Improving your conversion rate from 2% to […]