Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds. Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the […]

Plus, four tools to check for your title changes in SERPs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time. Google has confirmed that the search engine has changed how it creates titles for search result listings. “Last week, we introduced a new system of generating titles for web pages,” the company said in an announcement on […]

Conversion rate is a great indicator of the relevance of your product to the search terms it appears for. Visitors to your website come from an investment in search marketing. Failing to convert them is a missed opportunity. Conversion rate optimization (CRO) plays a significant role in ecommerce. Improving your conversion rate from 2% to […]

Google updated the page experience report in Search Console. Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature […]

Google will start applying the surcharge beginning on October 1. Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served in India and Italy, according to an email sent to Google advertisers on Tuesday. The surcharge applies to ads purchased through Google Ads and for […]

These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results. Google has confirmed it is fixing two search related bugs that impact what is shown and displayed in the Google search results. The issues are with review stars showing in the search […]

Google made changes to how to debug some AMP URLs within Search Console. Now when you are debugging some of your AMP pages within Google Search Console’s page experience report, Google will link you over to the AMP page experience guide for deeper analysis. The company announced “today, we are excited to share that starting today Search Console […]

Google has said again that links in guest blog posts should be nofollowed. John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should be nofollowed. This is not necessarily new messaging from Google but whenever […]