Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to […]

A guide to testing the latest Google Ads features and let them work for you. Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on […]

Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story […]

Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click […]

Plus, Microsoft is replacing CPC with eCPC by the end of April. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]

Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart. Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, […]

Google released income numbers for its cloud division for the first time, and the results are a mixed bag. Google reported $13.1 billion in revenue for 2020, an increase from $8.9 billion in 2019. Losses increased as well, however, hitting $5.6 billion. In contrast, losses in 2019 were $4.6 billion and $4.3 billion in 2018. […]

Google has announced it was not impacted by the SolarWinds hack, one of the biggest cybersecurity breaches in US history. Corporations and government agencies were compromised by a supply chain attack involving SolarWinds’ Orion IT software. Hackers managed to compromise Orion IT, creating a trojanized version that left organizations using it open to attack. Despite using SolarWinds […]

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements at Google’s Search On event last October. Google launched the subtopics ranking feature in […]

We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is […]