Google has said again that links in guest blog posts should be nofollowed. John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should be nofollowed. This is not necessarily new messaging from Google but whenever […]

This was a ten day rollout, and it might be a good time to check to see how you were impacted by this update. The Google June 2021 core update that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced on Twitter. The announcement. Google said “The June 2021 Core Update rollout […]

Google has resources and training available to help Partners meet the new requirements. Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they […]

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up […]

Also an unconfirmed, Google algorithm update, local search features and video SEO. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]

Google Cloud and Vodofone have partnered to create an “industry-first global data platform.” Vodofone is one of the leading telecom companies in Europe and Africa. The company is also a leading IoT connectivity provider. Vodofone wants to leverage Google Cloud to deliver “reliable and secure data analytics, insights, and learnings to support the introduction of […]

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to […]

A guide to testing the latest Google Ads features and let them work for you. Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve. At SEISO, the reference PPC insight platform, we analyzed the impact of these updates on […]

Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story […]

Marketers should check with click tracking providers to ensure data continuity. Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click […]