The DOJ may cause Apple to accelerate plans for its own engine. When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in […]

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly […]

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do […]

Google said it is fixing the issue and there is no action you need to take. If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we […]

Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost […]

The four distinct types of indexing problems and how to identify them. The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the […]

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who […]

This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Google is now testing a feature to let you request that Google review the site […]

Google improves its live TV and sports search features. Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how […]

A new attribute allows you to exclude products at the country level. If your Google product feeds are set to show products across multiple countries, there’s a new feed field to give you some more flexibility. You can now use the shopping_ads_excluded_country attribute to keep some products from showing in certain countries you’re targeting, Google announced this month. That […]