The API is backward compatible and there are currently no changes in scope or functionality. Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said […]
Category: Google
CEO Sundar Pichai has informed employees that eligible jobs will continue remotely through June 2021. As the coronavirus pandemic forced companies to send workers home, many wondered when things would return to normal. As initial measures to contain the pandemic seemed to make headway, companies began setting target dates to return to onsite work. Google […]
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words […]
This new support is mentioned in the Google help documents but does not seem to be live yet. Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression […]
Google is expanding the use cases of its ‘Duplex’ AI tool. The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to […]
It’s free! Take full advantage of Surfaces across Google. “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during […]
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words […]
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed. With the Chrome announcement of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context […]
Get your recipe markup in order with these new Google tools. Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. […]
Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news […]