Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in […]
Category: Google
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining […]
Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions. Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that […]
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9. Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments […]
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially […]
Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries. Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for […]
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% […]
Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has […]
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards making […]
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer […]