James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers. Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring […]
Category: Google
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more. The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key […]
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, […]
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. 404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common […]
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results. The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017, was upheld by the EU Court of Justice today. Google was […]
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in […]
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining […]
Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions. Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that […]
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9. Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments […]
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles. Google is rolling out a new feature for Local Services Ads (LSA) that automatically selects profile photos to display in advertisements. Why we care. This update aims to increase ad engagement and potentially […]