Wednesday, 25 Dec 2024
Category: Google

Google Q1 earnings offer hope ad slump won’t be as bad as some expect

Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth. Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the […]

Google postpones Google Partners program changes slated for June

The new badge requirements will not go into effect until 2021 due to COVID-19 disruption. In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter […]

Google pushes out Google Ads API v1 sunset date

Developers will have more time to migrate to v2 due to the coronavirus pandemic. Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google […]

Google pledges $340 million in Google Ads credits for SMBs

The credits will be available for eligible active advertisers “in the coming months.” It is also expanding ad grants for COVID-19 public service announcements. Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its […]

Google bans face mask ads globally due to misleading coronavirus claims

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Lane Rizzardini@lanerizz Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to […]

Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing. As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking […]

Google rolls out organic ‘Popular Products’ listings in mobile search results

The listing are powered by product schema and retailer feeds submitted to Google Merchant Center. Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, […]

The big list of 2019 Google search algorithm updates

From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even […]

Google Faces Government Scrutiny Over “Project Nightingale” and Patient Privacy

On the heels of news that Google has partnered with Ascension to collect data on millions of American patients, CBS News is reporting that government officials are opening an inquiry into the deal. Ascension is the second largest chain of hospitals and healthcare facilities in the U.S. The program, “Project Nightingale,” which began last year, provides Google with detailed […]

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that […]