Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing. As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking […]

The listing are powered by product schema and retailer feeds submitted to Google Merchant Center. Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, […]

From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even […]

On the heels of news that Google has partnered with Ascension to collect data on millions of American patients, CBS News is reporting that government officials are opening an inquiry into the deal. Ascension is the second largest chain of hospitals and healthcare facilities in the U.S. The program, “Project Nightingale,” which began last year, provides Google with detailed […]

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that […]

Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions […]

This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results. Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the […]

The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension […]

The company is still working to fully correct reporting for May 1 and 2. Google is still trying to correct several reporting metrics for May 1 and 2 that were affected by a bugdiscovered May 2. The company issued an update Friday — in the help center rather than as another update to the original blog post — with details […]

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, standardized process for evaluating performance. […]