Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions […]

This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results. Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the […]

The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension […]

The company is still working to fully correct reporting for May 1 and 2. Google is still trying to correct several reporting metrics for May 1 and 2 that were affected by a bugdiscovered May 2. The company issued an update Friday — in the help center rather than as another update to the original blog post — with details […]

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, standardized process for evaluating performance. […]

The format features multiple headlines followed by a large carousel of images and a description below. Users can swipe through the set of images in the ad. Clicking on any of the images brings up a Google-hosted page of all the images and their captions. A card with a link to the advertiser’s site is […]

Apple must succeed in AI if it is to remain competitive with rivals. Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering […]

Searchers can use Google Lens directly within Google Image search on mobile for some images. Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to help people learn more about images and what they are […]

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It […]

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’ […]