The format features multiple headlines followed by a large carousel of images and a description below. Users can swipe through the set of images in the ad. Clicking on any of the images brings up a Google-hosted page of all the images and their captions. A card with a link to the advertiser’s site is […]

Apple must succeed in AI if it is to remain competitive with rivals. Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering […]

Searchers can use Google Lens directly within Google Image search on mobile for some images. Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to help people learn more about images and what they are […]

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It […]

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’ […]

If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here’s why you should be. Search Queries launched in Google My Business in July of 2018, but they didn’t become available for everyone until the end of August. Now that this new feature is fully rolled out, […]

In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates. It’s been an interesting year in Google-land, with a number of large updates, including those in March, April and August. Many have written at length and shared related data about all […]

Sergey Alakov spotted Google testing tabs for a knowledge panel for branded search terms. So not specifically for a local knowledge panel but for a brand name. You can see what Google typically shows for a search in mobile for [google] the brand here:  

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended support for Editors’ Picks feeds & […]

Here is our monthly Google Webmaster report with the big ticket item being the Google Medic Update coverage, with some other updates this past month as well. Google launched a link report in the new Google Search Console, updated some reporting and launched some new search features this past month. A lot happened in the […]