Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries. Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for […]
Category: Google
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches. Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% […]
Google said the next Google core update may be released “in the coming weeks.” Google does not yet have a date for when that core update will start to roll out because Google does not know until the core update is tested, evaluated and approved to be incorporated into Google Search – and that has […]
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards making […]
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer […]
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4. The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions […]
Continuous scroll launched in Google mo . A Google spokesperson told Search Engine Land that today, June 25, removing the ability to continuously scroll on desktop Search results, followed by mobile in the coming months. The “Next” at the bottom of the page will show on desktop search and the “More results” button will show on […]
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews. However, when they appear, they’re more detailed than they were previously. The study digs into which topics and industries are more likely to get an […]
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. […]
Generative AI For Teams Modern SaaS technologies for businesses generally come with a team version that allows collaboration within a company and also gives security and control to management so that proprietary documents don’t accidentally leak to the public. Open AI launched their ChatGPT Team plan in January 2024, which offered a secured workspace for […]