GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4. The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions […]
Category: Google
Continuous scroll launched in Google mo . A Google spokesperson told Search Engine Land that today, June 25, removing the ability to continuously scroll on desktop Search results, followed by mobile in the coming months. The “Next” at the bottom of the page will show on desktop search and the “More results” button will show on […]
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews. However, when they appear, they’re more detailed than they were previously. The study digs into which topics and industries are more likely to get an […]
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. […]
Generative AI For Teams Modern SaaS technologies for businesses generally come with a team version that allows collaboration within a company and also gives security and control to management so that proprietary documents don’t accidentally leak to the public. Open AI launched their ChatGPT Team plan in January 2024, which offered a secured workspace for […]
Header bidding is a technology where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step. What Is Header Bidding? Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. […]
Highlights Google Ads now offers generative AI tools to create images for Demand Gen campaigns. Advertisers provide text prompts, and AI generates unique, high-quality visuals. Google emphasizes responsible AI development with safeguards around ad policies and image originality. Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, […]
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. […]
Google’s Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. […]
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser […]