Header bidding is a technology where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step. What Is Header Bidding? Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. […]
Category: Google
Highlights Google Ads now offers generative AI tools to create images for Demand Gen campaigns. Advertisers provide text prompts, and AI generates unique, high-quality visuals. Google emphasizes responsible AI development with safeguards around ad policies and image originality. Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, […]
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. […]
Google’s Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. […]
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser […]
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online […]
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results. Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a […]
Don’t confuse this with the Google Core Update – they are two very different things. This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. On March 12, 2024, you will see FID go […]
Eventually these redirects will go away and the website URLs will lead users to a dead end. It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business […]
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge […]