The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online […]

Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results. Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a […]

Don’t confuse this with the Google Core Update – they are two very different things. This Tuesday, Google will roll out a change to the Core Web Vital metrics where it will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. On March 12, 2024, you will see FID go […]

Eventually these redirects will go away and the website URLs will lead users to a dead end. It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business […]

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge […]

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes. In an industry that’s constantly evolving… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power success? Email deliverability is on the verge of a shake-up… […]

Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out. Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an […]

Learn why Google doesn’t use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use. For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate […]

Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability. More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from […]

In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not. Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot […]