While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when […]

Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns. Google’s effort to block what it says is the Mississippi Attorney General’s corrupt effort to censor the internet has itself been blocked by a federal appeals court. The US Fifth […]

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came […]

Multiple indicators suggest Apple may be stepping up its search efforts. Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – […]

Four months in, 19 rivals say too little has changed. Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors. “Google’s current remedy proposal has been in operation for more than four months, and the harm to competition, consumers and innovation caused by […]

Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of interaction […]

The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws. Google has responded to safety concerns regarding its Performance Max product. The search engine came under fire after its platform YouTube was accused of improperly tracking children for targeted advertising purposes in a study conducted by Adalytics. […]

Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site. In covering Google algorithm updates for almost twenty-years now, one trend you notice over and over again is how SEOs tend to do two things. Many SEOs blame a Google algorithm update for their […]

Google also confirmed adding links to the AI-generated answers and continues to work to improve speed. Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” […]

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position? You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever […]