Plus, rainbow-colored map pins, Google News Showcase on desktop and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online. Google serves 48% of all ad traffic on “fake” news sites according to a new study from researchers Lia Bozarth and Ceren Budak at the University of Michigan School […]
And, should advertisers or platforms bear the burden of digital service taxes? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
No need to panic, these reporting delays have no impact on your search rankings. Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has […]
APIs for each use case are projected to be available for adoption in Q4 2022. On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives. The timeline (shown above) divides initiatives into four categories (“fight spam and fraud on the web,” “show relevant content and ads,” “measure digital ads,” […]
Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site. Developing a new organizational structure when merging two or more businesses is a complicated affair, but if your new business is going to rely on its website to drive sales, leads or audience engagement, then […]
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities. Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is Google Marketing Live. Tuesday, May 23, starting at 9 a.m. PT. The agenda […]
If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues. Chatter on LinkedIn and Twitter indicates that many advertisers in the UK and beyond are experiencing a bug with Google’s Smart […]
Plus, the hallmarks of bad content marketing. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are the services […]
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open now near me’ have grown globally by more […]